Home theater design: the part that happens before any gear shows up
The biggest difference between a theater that feels like a movie and one that feels like a big TV in a dark room is the design. Screen size has to match how far back you sit. Speaker positions have to match the seats, not the studs. And the room itself, its shape, its ceiling, what the walls are made of, decides how the bass behaves.
So I start with a tape measure and a conversation, not a catalog. Where's the door? Is there a window? How many people on a normal Friday night, and how many on Super Bowl Sunday? From that I lay out the screen wall, the seating rows, the speaker locations, and the wiring, and you see it on paper before you spend anything.